Precima // In may 2015 we were commissioned to work on the new visual identity for Precima (Headquarter based in Toronto, Canada). After nearly 2 months of work, I am tremendously proud to unveil this project today. Precima developed in a long process a new marketing strategy with retail marketing agency Perennial (Toronto, Canada). This marketing strategy was the brief to develop a new brand identity for Precima. What we found the most beautiful but also biggest challenge in this project was to create a very clear and bright visual strategy towards the complicated business of Precima.
Through the Precima retail analytics solution, Precima use sophisticated analytics to drive retailers strategies and optimize their marketing, merchandising and store operations decisions. All of Precima’s solutions begin and end with the setting of comprehensive and cohesive business, category, and customer strategies driven through to implementation. A team of experts help retailers analyze their shopper data to find better ways to build loyalty, increase sales, and boost profits. Precima understand that one size doesn’t fit all. That’s why they tailor their capabilities to offer dynamic solutions that include: Assortment Optimization, Price Optimization, Promo Optimization, Targeted Marketing and Supplier Collaboration.
Precima is part of ADS, a fortune 500 company. The main LoyaltyOne banners are AIR MILES, BrandLoyalty, Precima, IceMobile and Colloquy. Together, they are the global leader in data-driven loyalty solutions.