BrandLoyalty, Jamie Oliver // Jamie Oliver is not just a brand. Jamie represents a vision of creating a healthier and happier world, and retailers around the world can become part of that. For BrandLoyalty we created programs with Jamie Oliver ranges. By activating these in the right way, we made retailers more credible and ‘top of mind’ for consumers focusing on fresh and healthy food. Employed at BrandLoyalty, we were responsible for concept and design.